Digital Marketing Services
Shobi is a performance marketing agency, able to take on the entirety of any business’s marketing needs while leveraging machine learning and artificial intelligence solutions to drive growth. Supporting every step of business development and performance growth, Shobi team of industry experts can help guide companies to the finish line with dynamic omnichannel solutions as well as strategic consulting services. Opportunities for improvements can be analyzed across all industries, inclusive of all marketing channels, both digital and “traditional”.
OUR DIGITAL MARKETING CONSULTING PROCESS
The Shobi team has developed a 3 part consulting roadmap that provides bottom-line benefits in an efficient manner.
The discovery phase for Shobi consulting services is focused on understanding the ins and outs of the company. Communication with key stakeholders can help Shobi team of strategists identify opportunities to achieve desired business objectives. Forecasting and long-term planning can only be developed after a clear understanding of the company’s history of past marketing and operational efforts and corresponding performance, setbacks and successes. The board team has Fortune 500 industry experience and can utilize their expertise to analyze trends within the market, consumer behavior, and the competitive landscape to begin auditing and providing value-oriented solutions.
Once the discovery phase is completed, auditing will proceed in order to develop a detailed cost/benefit analysis and work-product evaluations to determine all successes and missed opportunities. This phase will also provide an assessment of any current vendor and the active structures applied. As an unbiased third party, Shobi can evaluate opportunities for improvement within internal as well as external teams, ensuring that operational capabilities are maximized. Internal auditing can include thorough assessments of client and vendor interfacing and a detailed review of the effective accountability structure. The external review consists of reporting and historical performance, client/vendor interfacing, evaluation of work-product, and more.