Digital Marketing Services

Shobi is a performance marketing agency, able to take on the entirety of any business’s marketing needs while leveraging machine learning and artificial intelligence solutions to drive growth. Supporting every step of business development and performance growth, Shobi team of industry experts can help guide companies to the finish line with dynamic omnichannel solutions as well as strategic consulting services. Opportunities for improvements can be analyzed across all industries, inclusive of all marketing channels, both digital and “traditional”.

The Shobi strategists provide in-depth resources for internal and external teams, vendors, partners, and more, empowering all stakeholders to perform at the highest level possible. Shobi also has the capability to oversee multiple or singular 3rd party agencies on behalf of clients to ensure that goals are being achieved from an unbiased point of view. Through either project-based or retainer-based scopes, Shobi can act as an extension for clients to provide clear, high-level guidance and support towards positive-ROI result.

OUR DIGITAL MARKETING CONSULTING PROCESS

The Shobi team has developed a 3 part consulting roadmap that provides bottom-line benefits in an efficient manner.

DISCOVERY PHASE

The discovery phase for Shobi consulting services is focused on understanding the ins and outs of the company. Communication with key stakeholders can help Shobi team of strategists identify opportunities to achieve desired business objectives. Forecasting and long-term planning can only be developed after a clear understanding of the company’s history of past marketing and operational efforts and corresponding performance, setbacks and successes. The board team has Fortune 500 industry experience and can utilize their expertise to analyze trends within the market, consumer behavior, and the competitive landscape to begin auditing and providing value-oriented solutions.

AUDIT PHASE

Once the discovery phase is completed, auditing will proceed in order to develop a detailed cost/benefit analysis and work-product evaluations to determine all successes and missed opportunities. This phase will also provide an assessment of any current vendor and the active structures applied. As an unbiased third party, Shobi can evaluate opportunities for improvement within internal as well as external teams, ensuring that operational capabilities are maximized. Internal auditing can include thorough assessments of client and vendor interfacing and a detailed review of the effective accountability structure. The external review consists of reporting and historical performance, client/vendor interfacing, evaluation of work-product, and more.

DELIVERY PHASE

The delivery phase is a collection of reports based on the assessments conducted. Reporting focuses on returns, accountability, and effectiveness. Through the established reporting, recommendations of Shobi most applicable services and ongoing solutions are proposed. The presentation of deliverables can cover not only an evaluation of the client’s digital presence but also tailor-made solutions to address any missed opportunities. All identified opportunities for improvement have the main goal of optimizing efficiency, accountability, and potential ROI.

AN EXTENSION OF MARKETING LEADERSHIP

Equity Firm Support

Consulting for equity firms provides focus on both providing performance improvements to each independent portfolio-company and overall portfolio valuation growth. While assisting equity firms, the Shobi team can help by considering digital opportunities and develop innovative strategies while measuring potential acquisitions and capital insertions.

Shobi has also developed a unique service, Digital Due Diligence, allowing Shobi to support equity firms perform due diligence on prospective investments. By measuring online opportunities, digital competitors and potential growth opportunities, Shobi can supplement internal analysis with value-driven insights.

Working In Tandem with Other Agencies

Utilizing Shobi team, equipped with a wide breadth of skill sets, they can operate as an unbiased resource to measure the effectiveness of other agencies. After investigating the ins and outs of an agency, Shobi can identify skills and assign scopes of work accordingly to each finding. Along with technical opportunities, operational advantages can be amplified with the team’s assistance such as consultation on negotiating more competitive rates to reduce costs and grow profits. The recommendations and reports provided by Shobi aim to optimize contributions made by agencies to achieve higher partner satisfaction, enhance agency quality, and increase ROI.

Consulting and Optimizing Internal Teams

Shobi can fill the gaps of any internal team or department. Capabilities include detailed training for the current team on new skill sets, taking on specific projects or workloads, and providing thorough recommendations tailored to businesses with all levels of digital proficiency. Collaborating with upper management, the team can identify core internal team members and evaluate readiness to take on additional and critical workloads for enhanced quality. Shobi can be an additional recruiting tool – positioning staff on location to assist in short or long term projects. Upon the scope of each project, team members can be employed on behalf of Shobi or fully hired on by a client’s organization.

A PROVEN TRACK RECORD

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