The only constant in the technology industry is change.
Shobisolutions
ZEKAB LTD
CASE STUDY OF ZEKAB
ZEKAB, AN IT SERVICE COMPANY:
Zekab is an IT services and consultation company founded by Mr. Rafique Ahmed. The company was registered as a limited company in Hong Kong in 2010. The company aims to establish a connection between the global IT market and Pakistan IT industry to empower people through innovative lifestyle technology. Their services include web designing, software development, mobile app development, 3D animation and modelling services, digital marketing etc. ZEKAB has a team of experienced developers, designers and digital marketing experts who have potential to tackle any business challenge with their deep-rooted expertise in the field. With over 100+ startups as its clients, it has expertise in building mobile apps, web applications and virtual/ augmented reality (VR/AR) based solutions.
TEAMING WITH SHOBI
In December 2020, Zekab partnered with Shobi solutions to analyze, review and implement their website in order to generate qualified traffic. The company wished to increase consumer engagement through organic searches. Zekab wanted to build a long-term cost-effective strategy to be visible and to create a better visitor experience.
SEARCH ENGINE OPTIMIZATION & KEYWORD EXPANSION
Shobi solutions researched on Zekab’s target audience to find the right keywords to add and organically expand the traffic. We used the tags and keywords that had a higher search rate and lower competition. We used these words to optimise the titles and urls. We also optimised the landing pages to provide a good impression on the audience and consumers.
Our services
IMPLEMENTING CONTENT OPTIMIZATION
IMPLEMENTING CONTENT OPTIMIZATION We ensured good readability and the right word count to optimize page’s on-site meta tags. We aided Zekab to create a flawless user experience for its clients and audience which improved the dwell time.
GOOGLE & WEB ANALYTICS:
To make well-informed business decisions, we need to know what's happening on the website, so that can improve performance. Google Analytics is an indispensable tool for tracking the website's performance, as well as to know where visitors come from and how they behave. We used google analytics to track everything from how much traffic the Zekab website is getting to where that traffic is coming from. .
PPC MARKETING & BUDGET MANAGEMENT:
PPC is all about relevancy. Users are searching for specific products, services, and information at any given time. Advertisers have the ability to show a targeted ad at the exact moment this search is occurring. We made sure that Zekab got the most out of their marketing budget. That's why we offered a variety of services to help them manage campaign expenses, stay on budget, and estimate monthly costs. We also reconciled discrepancies between their expenses and revenue.