CASE STUDY OF ZEKAB
ZEKAB, AN IT SERVICE COMPANY:
Zekab is an IT services and consultation company founded by Mr. Rafique Ahmed. The company was registered as a limited company in Hong Kong in 2010. The company aims to establish a connection between the global IT market and Pakistan IT industry to empower people through innovative lifestyle technology. Their services include web designing, software development, mobile app development, 3D animation and modelling services, digital marketing etc. ZEKAB has a team of experienced developers, designers and digital marketing experts who have potential to tackle any business challenge with their deep-rooted expertise in the field. With over 100+ startups as its clients, it has expertise in building mobile apps, web applications and virtual/ augmented reality (VR/AR) based solutions.
TEAMING WITH SHOBI
In December 2020, Zekab partnered with Shobi solutions to analyze, review and implement their website in order to generate qualified traffic. The company wished to increase consumer engagement through organic searches. Zekab wanted to build a long-term cost-effective strategy to be visible and to create a better visitor experience.
SEARCH ENGINE OPTIMIZATION & KEYWORD EXPANSION
Shobi solutions researched on Zekab’s target audience to find the right keywords to add and organically expand the traffic. We used the tags and keywords that had a higher search rate and lower competition. We used these words to optimise the titles and urls. We also optimised the landing pages to provide a good impression on the audience and consumers.